All investment services provide some kind of advice and usually talk to their customers about setting goals and saving and investing towards them. The problem is that after that they open an account for their clients to implement those goal oriented strategies and put all the money in one bucket where it is impossible to tell which investment is for what objective.
With this problem in mind Nick Hungerford, co-founder and CEO of Nutmeg, decided to start his discretionary investment advice service where users can now set goals and have them separated in their accounts so they can manage and control them much more effectively.
In this interview Nick talks about his background, how he started Nutmeg, and how the service works:
