Dan Egan’s interest in what are the reasons why people do things go back to his years in college where he majored in economics, but also took some courses in psychology. He applied this way of looking at things in his career in general, but now, as Director of Behavioral Finance and Investing, he is taking Betterment’s investment service to the next level.
With Dan’s work Betterment has become a very interesting mix of high technology, sophisticated investment strategy, and behavioral science. When we use Betterment we not only get investment and asset allocation advice, but we get it in a way that we actually use it!
In this video Dan talks about his background and explains how the company is applying behavioral finance to better manage your money: